1. What is your gender? Male Female 2. If you live in the US, what part of the country do you live in? --------- Northeast Mid-Atlantic South Mid-West North-Central North-West West Alaska, Hawaii I don't live in the US 3. If you live in Canada, what part of the country do you live in? --------- Maritime Provinces French Canada Central Canada Western Canada Northwest Territories I don't live in Canada 4. If you live in the British Isles, what part do you live in? 5. What is your age category? --------- London South-East West Country Thames Valley East Anglia East Midlands West Midlands Welsh Border Counties Wales Yorkshire & the North Scotland Northern Ireland Republic of Ireland I don't live in the British Isles --------- 10 - 20 20 - 30 30 - 40 40 - 50 50 - 60 60 - 70 70 - 80 Over 80 6. What is the level of your education? 7. What is your household income? --------- Attended high school Graduated high school Attended college Graduated college I have a post-graduate degree I am currently a student --------- $0 - $35,000 per year $35,000 - $55,000 per year $35,000 - $55,000 per year $55,000 - $75,000 per year $75,000 - $100,000 per year $100,000+ per year 8. How frequently do you visit the Britannia site? 9. How did you find Britannia? --------- More than once a day Daily More than once a week Weekly Several times a month Several times a year Frequently Infrequently This is my first visit --------- Bookmark Online/press review Search engine Web link Referral from Friend 10. Why do you visit the Britannia site? -------------------------- I am a student and come for help with my homework I am a teacher and come to get ideas to use in my classroom I am interested in anything British and come here to just graze I travel a lot and need to get reliable information on places in the UK I want to find recipes for traditional English dishes like Yorkshire pudding I am planning a trip and use the site to learn more about the UK I use the site for historical research for a book or film I just love reading about British history I misspelled the “Encyclopedia Britannica” and wound up here by mistake I used to live in the UK and want to keep up on what's happening there I get my UK headline news from Britannia every day I like to read the weekly news features in the British Life section I like to visit big websites that have lots of content on a wide range of subjects Nothing I'm really interested in, yet, but I keep hoping 11. Which of the following best characterizes your interest in Britannia? -------------------------- I'm fascinated by British history I'm not really a history-lover, but I like traveling to interesting places I'm a literature/culture maven I used to live in the UK and like to stay in touch I travel to the UK because of my business I am a student/teacher and use the site for my school work I am an Anglophile and simply love all things British None of the above -------------------------------------------------------------
1. How often do you travel to the UK? -------------------------- Several times a year Once a year Every couple of years Once or twice in my lifetime I've never traveled to the UK, but I intend to someday I've never traveled to the UK and probably never will 2. When you travel to the UK, do you usually travel for: -------------------------- Pure pleasure & relaxation Personal enrichment/learning Shopping Theatre Business Other 3. Do you use Britannia for travel research? Yes No I haven't yet, but plan to when I'm ready to travel 4. Are you interested in having more information on Britannia about travel destinations that you might like to visit in the future? Yes No 5. Would you like to have an itinerary planning service available through Britannia? Yes, I'd love to leave the planning to the professionals No, I prefer to do my own trip-planning A qualified yes, depending upon cost and quality of plan 6. When you are planning to travel overseas, do you make your reservations on the internet? Yes, its the only way I book travel, nowadays No, I'd still rather use a travel agent A qualified yes; I book online when price is the most important consideration 7. If prices and specifications were the same, would you be willing to make your travel reservations through Britannia? Yes, you guys've been around a long time and are pretty credible; I'd trust you No, you can only trust the well-known sites like Travelocity or Expedia A qualified yes; I'll book with whomever has the lowest price 8. Would you rather make travel reservations online or by speaking with someone on the telephone? I am completely comfortable with the process of making reservations online I have more confidence in a website that offers me the option of speaking with a real person by telephone 9. How have world events affected your willingness to travel overseas? Airport security is better than ever and I am not concerned about traveling now Airport security is shaky, at best, and I'm not taking any chances I'm not absolutely safe anywhere, so I may as well travel I'd travel if I had to, but I think its more prudent to wait for a while -------------------------------------------------------------
1. As it relates to Britannia's content, please describe your main interests (check all that apply): History History-related Travel Literature Theatre Music British Painters & Sculptors Architecture Archaeology Earth Mysteries & Strange Phenomena Genealogy Food, Cooking, Chefs, Recipes Great Country Houses Antiques & Furnishings Religious Beliefs & Practices Gardening Movies & TV News & Current Events Festivals & Local Events Fashions & Designers Science & Technology Mythology & Folklore Pubs & Beverages Customs & Holidays Government & Politics 2. Is the Britannia site easy to understand, use and navigate? Yes, it's always easy to find just what I want No, it is very confusing Mostly easy, but nobody's perfect; keep working on it Mostly confusing, but sometimes I do manage to find what I'm looking for 3. Does Britannia have the kinds of information you are looking for? Yes, you're on the right track, but don't stop developing the site No, I rarely find what I'm looking for A qualified yes, but usually I want more depth 4. Should the Britannia website contain major content sections dealing with Ireland? Yes, Britannia should cover Ireland (ie. Northern & The Republic) No, Britannia should only cover England, Wales & Scotland 5. What other kinds of content would you like to see on Britannia? 6. Would you like to see other Britannia-like sites for other countries? Yes No 7. If yes, what countries/regions would interest you most? -------------------------- Australia Austria Brazil Canada Chile China Egypt France Germany Greece India Ireland Israel Italy Japan Liechtenstein Mexico Netherlands New Zealand Portugal Russia South Africa Spain Switzerland Turkey USA ------------- West Africa East Africa North Africa Middle East Scandanavia South East Asia Central America Caribbean Islands Eastern Europe South America ------------- Other -------------------------------------------------------------
1. What kinds of products would you be most likely to buy online from Britannia? Posters, art prints Caps, t-shirts, casual apparel Travel needs Luggage, leather goods China, crystal Specialty foods, teas, wine Books, magazines Stamps, coins Consumer electronics History-related items Educational products MP3 downloads Videos, DVD's Unique gifts Trip bookings Guided tours Vitamins, health products Souvenirs, collectables Travel services Insurance, credit cards, etc 2. If the prices were reasonable, would you pay to have audio tours or video programs of places, attractions and/or events available online for download? Yes, like anything else, if I think its worth it, I'll buy it No, the internet and everything on it should be absolutely free to everyone A qualified yes, depending upon price, specifications and quality 3. Would you like to be able to download original literary works or musical compositions from the Britannia site? Yes No A qualified yes, depending upon cost 4. Would you subscribe to a high-quality, visually-rich, history & history-related travel publication produced by Britannia and distributed quarterly on CD-ROM? Yes, it would be worth it to me to have something like this available No, everything I want I can find somewhere on the web without paying for it A qualified yes, depending upon cost and specifications of the publication 5. Would you take advantage of “serious” genealogy resources and services if they were to be made available on the Britannia site? Yes, if they would help in my search for my ancestors No, I've tried those “find your roots” places at the mall and you can't trust them A qualified yes, depending upon what kinds of resources/services and the cost 6. Would you like to be able to download PDF versions of important out-of-print and rare books from Britannia? Yes No A qualified yes, depending upon cost 7. Would you pay an annual fee to keep Britannia completely free of annoying commercial advertising? Yes, I hate those irritating pop-up windows and ugly banners advertising things I don't care about No, I hate all that stuff, too, but I won't pay for anything on the web A qualified yes, depending upon cost 8. Would you mind having commercial advertising on the Britannia site if it is tastefully presented? Yes, commercial advertising detracts from the quality of the content and destroys Britannia's credibility as a reliable source of information No, ads are perfectly fine with me so long as they are not too annoying and I don't have to pay anything to access the site 9. Would you mind having advertising on Britannia if it were used only to promote our own internal content features or products/services related to site content? Yes, I can't tell you why but there must be something wrong with it No, the ads would help me find out about things I might not otherwise run across 10. Would you ever pay for online content? Yes, I understand that content doesn't grow on trees and would be willing to pay so long as the content is convenient to access, factually correct, entertaining or unique No, I've told you before that I think everything on the web should be free A qualified yes, depending upon cost and type of content 11. How would you rather pay for online content? I would prefer to pay for an annual subscription I would prefer to pay a small one-time fee only when I want something specific I would prefer to pay for a monthly or quarterly subscription I will NEVER pay for anything on the web 12. Would you advertise on or purchase from a classified ad service on Britannia? Yes No A qualified yes, depending upon specifications, cost, ease of use and privacy 13. Would you like to see a members-only Coupons/Discounts/Special Offers section on Britannia? Yes No A qualified yes, depending upon what the offers are 14. Would you like Britannia to be a clearinghouse for information and online ordering venue for artisans and small UK companies who specialize in the production of unique consumer goods? Yes No A qualified yes, depending upon who the companies are and what they are selling
